Select two innovative typographic
designers one predigital (1984), the other contemporary. Provide a brief
comparative analysis of their contributions to typographic practice supported
by relevant examples of their work.
PAUL RAND
Paul rand is designer that worked in the pre-digital era and
was best known for pioneering the International Typographic Style or Swiss Style along with creating some of the
most iconic logo designs, some of which are still around today.
“Simplicity is not the goal. It is the by-product of a good
idea and modest expectations. “ P. Rand
“You do not worry about newness…you just worry about whether something is good or bad.” P. Rand
“You do not worry about newness…you just worry about whether something is good or bad.” P. Rand
The above two quotes, being his philosophies on how to
approach design are both evidently applied in the logo designs shown below
which are mostly quite basic and simplistic in appearance.
STEFAN SAGMEISTER
Stefan Sagmeister is a very well known contemporary graphic
designer. He known for designing posters, ads, installations, album covers and
plenty more. What stands out most for his is probably his challenging and
interesting application of typography in his designs. Looking at the posters
below we see interesting original ideas and different ways of making and using
type for example the scratches on the man's body or the use of chickens feet in
"Hurry".
Both designers are or have been very influential throughout
their careers, although they have both gone about it in different ways,
Sagmeister is always looking to do something new something to challenge the way
we see typography, while Rand actually had quite specific ideas and
philosophies on how to approach design as shown in the two quotes above.
RESOURCES:
No comments:
Post a Comment