Tuesday, 14 May 2013


Digital technologies are in everywhere. It is a very strong technical and it is a main part of our life now. The use of visual hierarchy and grid are in the traditions qualities and potential constraints inherent in letterpress.
From the two examples below of FUTURE magazines, left one is early released, that is quite simple to use visual hierarchy and grid. In today’s eyes, it looks like a cartoon style. And the colour theme was not matched very well.
The example on the right side, it looks more powerful, I can see the visual hierarchy was used good. The colour was matched. And this one has used different fonts, it is interesting in reading. I can easily to understand all of the parts.
Over all, the modern digital technology has more freedom of creative. The use of visual hierarchy and grids has done a good job from that of the letterpress.



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